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FAUX-REAL and the allure of fame |
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Words :: Alastair McCann
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Sunday, 30 March 2008 |
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FAUX-REAL by Mel McVeigh is a photographic exploration of society and the media's obsession with fame and the unobtainable un-realness of this constructed ideal. The industry of fame holds out these people to us through media and advertising channels as the arbitrators of style, fashion, taste and success - for us to wantonly consume as we strive to take a piece of that dream back into our own normal lives. Fame captivates and allures us, yet the lives of the famous are as equally disposable as they are extraordinary.
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| FAUX-REAL consists of seven large tram stop advert style lightboxes projecting images of apparent perfection - stylised and fashionable people in flawless Metricon display homes. Upon closer inspection, however, the ordinariness of the setting becomes evident, as McVeigh contrasts the idea of the perfect existence by creating the amazing works of fashion out of the mundane and bland items of ordinary life, such as Go Green supermarket bags, McDonalds wrappers and freezer bags. Similarly, the aesthetic of the images is akin to the adverts and fashion photography they reference. |
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| The photos were all taken by Feby Paramita at the opening of the exhibition on Thursday March 27, when a steady stream of people came down to Red Gallery to check out the exhibition, mingle or have a chat with McVeigh herself.
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Mel McVeigh: |
Red Gallery: |
FAUX-REAL runs 26 March to 12 April 2008 at Red Gallery , 157 St Georges Road, Fitzroy North.
Written by
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
 , on Tuesday, 01 April 2008 22:01
wow the recycling project is very interesting!!! I'm currently making a dress out of old floppy disks!!!!! |
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