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Welcome to Smith St, Collingwood
  Smith St, Collingwood - or Fitzroy, depending on which side of the road you’re standing on - could best be described as a vagabond’s paradise. A slightly rough-around-the-edges little sister to Brunswick St and perpindicular to darling sweetheart Gertrude St; the strip offers a younger variety of diversity, rebellion and grunge that these others grew out of years ago.

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ELLERY: Paging Dr. Strange?
  Few Aussie designers have hit the high-end in such a short amount of time as Kym Ellery has managed to accomplish. Since debuting in 2007, her label self-titled label Ellery has endeared itself the highest of credentials – think Vogue, Russh, and Harper’s – with sharply luxurious tailoring, ornate design touches, and a very distinctive variety of high-end S.E.X. A.P.P.E.A.L.

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The Verdict on Fashion Collabs
  It’s a bit ironic when labels which were previously considered lame suddenly become ‘cool’ by slapping the face of an up-and-coming celebrity onto their latest swing tag. One must always wonder if the collaboration - which usually only tends to get bigger and bigger with each new season – is truly genuine.

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Featured Shop
Lion in Love

Lion in Love is an eclectic mix of trendy and kooky designs by up and coming Korean and Japanese designers handpicked by owner Nikki Cremasco. The range is an eclectic mix of unique, sensual, playful and bohemian styles. Let the music of Fleetwood Mac, Joni Mitchell, Prince or MIA...


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